Most of us wouldn’t think of smashing one of our prized guitars on stage – although that would no doubt make for a memorable moment at your next wedding gig. The intense antic of destroying guitars on stage has become almost synonymous with Rock n Roll. A Scandinavian engineering company called Sandvik claims to have built the world’s first indestructible guitar. To demonstrate this technical feat, they partnered with famous guitar virtuoso, Yngwie Malmsteen.

The guitar came to be through a collaborative project between Sandvik and famous guitar designer, Andy Holt of Drewman Guitars. The entire body of the guitar was 3D printed out of titanium, while the fretboard and neck were forged out of a solid block of recycled stainless steel.

Andy Holt can be quoted on the greatness of the guitar as he said, “We’ve had to innovate from the top down. There’s not a single part of this guitar that has been made before. It’s a piece of art.”

Usually the weakest spot of a guitar is the point where the neck meets the body. Sandvik overcame this by milling the main center of the body and the neck as one piece. The guitar after being built, was then put to the test at the hands of the Swedish neo-classical guitarist, Ygnwie Malmsteen who proceeded to smash it with everything he had; with 30 years of guitar-smashing experience under his belt. He commented, “I gave everything I had but it was impossible to smash. This guitar is a beast! Sandvik is obviously on top of their game. They put the work in, they do their hours, I can relate to that… The result is amazing.”

Sandvik boasts of their guitar’s durability by saying that you could use it as a hammer and you still wouldn’t budge a screw. Check out Yngwie’s video of smashing the guitar below:

Bog Street featured in Guitar Connoisseur Magazine.

by Mark Grant

Here’s an excerpt:
When I first heard of this new innovative guitar pick from Bog Street I was instantly skeptical. I have spent years trying different picks. Early on it was apparent to me the pick itself was an extremely important part of my sound. For the past 10+/- years I’ve been very set on my picks after trying nearly everything on the market. It was exciting to hear that Bog Street was launching a Kickstarter campaign for their LEAP Series picks and wanted to send us some demo samples to check out as I’ve always loved the pick testing process.

After thorough testing, I can honestly say these are great picks. Next time I’m in the studio laying down tracks looking for different textures I’ll be quick to grab the Leap pick and see what it can do for me.

These picks are three-sided and have an ergonomic grip area. They come in “Rhythm” and “Lead” thicknesses. Each one of the three sides has a different shape and thickness. This creates different sounds on the strings. It’s a great tool for somebody that is looking for multiple sounds, especially in one pick. The Leap series picks performed equally well on acoustic and electric guitars and produced pleasing useful string attacks.

Each one of the sides produced very distinctive sounds. The tip with the open circle is the shape of your standard guitar pick. The black filled circle tip is very similar to my beloved jazz III’s shape. Personally, I use red nylon jazz III picks when I’m playing my electrics. Nylon has long been my favorite material for the electric. The Goldilocks material to me: not too bright, not too dark, just right. It was great to hear that Bog Street chose to use nylon for these picks. When I’m not playing finger-style on my acoustic I like the brighter sounding Ultex material that Dunlop makes. The Leap picks sound great on the acoustic producing a beautiful bright attack when compared to the Ultex.

Leap series picks are extremely easy to hang onto thanks to the center grip surface being well thought out. There is a concave riser with a hole in the middle that seems to lock onto your thumb with very little effort needed to hold the pick. After thorough testing, I can honestly say these are great picks. Next time I’m in the studio laying down tracks looking for different textures I’ll be quick to grab the Leap pick and see what it can do for me.

I know the sharp tip will be great for lead work and staccato runs. The rounded tip is going to be for rhythm and chord work. You might find entirely different uses for this pick but I’m sure you will find it useful. It may produce the sound you like or maybe you like it because it’s easy to hold? They have currently finalized their designs, tooled up and have produced a run of demo picks.

Read the full article here: 

New Pick Design to be Released on Kickstarter

[PALM CITY, FL, September 17, 2018] Bog Street LLC announces the launch of a new company that develops and manufactures products designed to enhance the guitar playing experience.  

Bog Street, a newly formed Florida-based LLC, is announcing the launch of their company and new product line – a series of 3-sided ergonomic picks.  The picks are designed to give guitar players an unprecedented level of comfort and stability while offering three different picks in a single tool.

The picks have been in development since early 2017 and the company has multiple patents pending. Bog Street intends to develop products using a strong feedback loop from a diverse network of musicians. “A select network of players are helping us co-author products and addressing real problems in a collaborative way,” stated Paul Holcomb, company founder.  

“Bog Street embraces a user-centered design approach; which means products are rigorously researched, tested and validated from the concept stage all the way through final manufacturing.  Real players are the only ones that can ensure the product will meet a high standard of utility and user delight.”

The Bog Street, “Brand Ambassadors” are an extension of the product development team which is entirely made up of guitarists. Everything from the original concept sketches through engineering and product testing were contributed by guitar players. Our philosophy is that empathy drives meaningful design innovation, so everyone that influenced the design had to understand the needs and desires of the end user.”  

The guitar picks will be manufactured in America.  The company has started tooling design and manufactured initial production prototypes in anticipation of fulfillment of Kickstarter backers.  Early testing feedback has been very positive and the product launch team is optimistic. “I love getting feedback from players who have seen where we started with earlier prototypes and where we’re at now,” noted Holcomb. “Guitar players are very particular about guitar picks and we’re not trying to replace the traditional pick, but the reactions that we’re getting tell us that players appreciate having something different in their creative toolkit.”

Bog Street will also be offering original T-shirt designs featuring themes that resonate with guitar players.  All shirts will be manufactured and printed in America with a detail for quality and comfort. Initial designs can be viewed on the company’s website.

About Bog Street:
Bog Street LLC designs and manufactures accessories and clothing for guitar players.  The company mission is to amplify the guitar playing experience through exceptional products. Products are created with a strong feedback loop from players as designs evolve from concept to final production. The company strives to promote and feature unsigned musicians and locally owned guitar shops from all over the nation.

Bog Street’s debut product is a series of 3-sided ergonomic guitar picks that will launch on Kickstarter in October of 2018. Their online store will feature T-shirt designs created to celebrate the creative spirit and passion that guitar players have for their craft.

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If you would like more information about this topic, please call Paul at (321) 754-6960, or email press@bogstreet.com.